Page 189 - Contributed Paper Session (CPS) - Volume 6

CPS1868 Jo R.
The maths and stats series was an eye-opener for Scandinavian science
communicators in general and teachers, lecturers and communicators of
maths and stats in particular. Røislien received in 2013 the
Swedish award ‘Statistics Promoter of the Year’ alongside the famous Hans
Rossling.
Prof Røislien and director Holm-Glad have since experimented further
with using pop cultural short films for communicating maths and stats, even
using highly commercial outlets, creating among others a promotional film
for telecom operator Telia based on scientific, quantitative research into the
association between music and physiology and psychology (Figure 4), in
order to help push quantitative scientific thinking into the mainstream.
Experts in popcultural communication allows for a level of outreach
scientists are unable to match, having only a limited know-how of how to
perform mass communication on a large scale to the public. By allowing
professional communicator with contemporary pop-cultural competence and
know-how into the communication of statistics it is possible to reach out to
– and teach – the general public stats topics which the stats community is
woefully underskilled to do on its own. Teaming statisticians up with
professional communicators opens up for more effective communication of
important basic statistical competence on a large scale

References
1. McSpadden, K (2015, May 14). You now have a shorter attention span
than a goldfish [Web log post]. Retrieved January 28, 2019, from
http://time.com/3858309/attention-spans-goldfish/
2. Cisco (2017, June 8). Cisco visual networking index predicts global
annual IP traffic to exceed three zettabytes by 2021 [Web log post].
Retrieved January 28, 2019, from https://newsroom.cisco.com/press-
release-content?type=webcontent&articleId=1853168 3. Revkin, AC
(2012, January 11). Can better communication of climate science cut
climate risks? [Web log post]. Retrieved January 28, 2019, from
https://dotearth.blogs.nytimes.com/2012/01/11/canbetter-
communication-of-climate-science-cut-climate-risks/
3. Voldheim D (2017, June 18). TELIA – music freedom [Web log post].
Retrieved January 28, 2019, from https://vimeo.com/222101890

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