Page 188 - Contributed Paper Session (CPS) - Volume 6
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CPS1868 Jo R.
                  ratings, enthralling more than 600,000 viewers weekly, in a country of only 5
                  million people, not including reruns and streaming.
                      A  central  part  of  the  series  was  the  numerous  previously  unseen  and
                  creative ways of presenting and demonstrating various topics from statistics.
                  The difference between people’s perception of what randomness should look
                  like and actual randomness was demonstrated by throwing hundreds of bright
                  yellow  rubber  ducks  into  a  frozen  diving  pool  (figure  1)  highlighting  the
                  difference between ‘evenly distributed’ and ‘unpredictable’. The topic of polls
                  was demonstrated using plastic Playmobil figurines and a cement mixer as a
                  randomizing  machine  (figure  2),  and  the  fundamental  idea  of  regression
                  analyses explained in a 60 second animation short, likening it to “walking the
                  dog” (figure 3).  The animation made the rounds on internet, ending up in
                  among others the opinion pages of The New York Times (3). The animation
                  has since been copied by National Geographic Channel in their 2014 remake
                  of Cosmos hosted by internationally renowned science communicator Neil
                  deGrasse Tyson.
                      The  maths  and  stats  series  rocketed  host  Prof  Jo  Røislien  into  the
                  Norwegian mainstream, becoming a  household name appearing alongside
                  rockstars, actors and other celebrities on talk shows and other TV and radio
                  shows, and magazine interviews. The TV series was sold to Sweden, Finland
                  and Denmark, and has since ended up in classrooms throughout Scandinavia,
                  as well as scientific conferences worldwide. Clips from the series has hundreds
                  of  thousands  of  views  on  YouTube,  and  has  been  the  blueprint  for
                  Scandinavian science communication for years.

                  4. Discussion and Conclusion
                      Film is an underexplored medium for explaining statistics. In the current
                  media landscape where film is the dominating form of communication in the
                  public domain this cannot be ignored. Through well thought-out visuals even
                  complicated  topics  from  statistics  and  quantitative  research  methodology
                  can be turned into engaging films, teaching both school kids and the general
                  public  how  to  read  and  interpret  quantitative  information  and  statistical
                  analyses.
                      There is nothing people care more about than other people. This easy-
                  to-grasp phenomenon is often presented as a problem when discussing the
                  dissemination of statistics, which deals with populations and groups rather
                  than individuals. However, the need for repetition, the need for n>1 in order
                  for something to even be statistics, can easily be turned into an asset rather
                  than a hindrance. In the rubber ducks demonstration of randomness (Figure
                  1),  the  Playmobil  figurines  for  demonstrating  polls  (Figure  2)  and  the
                  animation short on regression analyses (Figure 3) the need for n>1 is actually
                  at the core of what drives the film sequences.

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