Page 199 - Contributed Paper Session (CPS) - Volume 8

CPS2237 Fadzilah Aini Mutaffa et al.
this goal, the government launched the Thailand 4.0 initiative and also the
Digital Thailand plan in 2016. There are six strategies of the digital economy
plan in Thailand, that is building country-wide high-capacity digital
infrastructure; boost the economy with digital technology; create a
knowledge-driven digital society; transform into digital government; develop
workforce for the digital era; and build trust and confidence in the use of
digital technology (Bukht & Heeks, 2018).
Thailand measures the digital economy using ICT statistics, e-transaction
statistics and ICT infrastructure statistics. ICT statistics comprising the findings
from household and establishment survey on the use of ICT. E-transaction
statistics encompasses e-payment, e-trading and services, e-certificate, e-
health, e-filing and e-reporting, and e-tax invoice. ICT infrastructure statistics
contains the services provider infrastructure for telecommunication (fixed
telephone and mobile phone) and the internet.
c. Malaysia
DOSM has taken the initiative to measure towards digital economy using
satellite accounts approach through ICTSA publication. At present, the
coverage under ICTSA is consisting of the ICT sector and e commerce (Exhibit
2). OECD Guide to Measuring Information Society 2011 is used as a reference
for the definition and classification of ICT Sector (OECD, 2011). The
measurement of e-commerce value added is based on the recommendations
by OECD Internet Economy Outlook 2012 (OECD, 2012).

There are two recommended approaches to measure e-commerce, which
are narrow and broad. The narrow approach takes into account the value
added of wholesale and retail sectors, while the broad approach includes all
industries across the economy. For Malaysia's case, the broad approach was
applied to measuring the value added of e-commerce. It is assumed the share
of revenue from e-commerce in total revenue for each industry sector is
proportional to the share of value added from e-commerce in total value
added for the same industry.

188 | I S I W S C 2 0 1 9