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IPS162 Pedro C. et al.



                                   Fake news and Big Data: An overview of
                                                   solutions
                                                 1
                                                                    2
                                Nuno Guimaraes , Kimmo Vehkalahti , Pedro Campos    1,3
                                           1  INESC TEC, University of Porto
                                               2  University of Helsinki
                                                3  Statistics Portugal

                  Abstract
                  Rapid online spread of misinformation like fake news has become one of the
                  top trends in modern societies. It has kept increasing, affecting elections and
                  other policy-making processes, skewing public opinion, and diminishing trust
                  in  science.  To  tackle  the  problem,  Facebook,  Google,  Twitter,  and  other
                  companies  are  now  using  big  data  to  identify  websites  that  publish  fake
                  information. By applying methods of data science, fake news can be detected
                  by  scoring  web  pages,  flagging  sensationalistic words,  weighing  facts,  and
                  checking website domain names and Alexa rankings to gauge their reputation.
                  Nevertheless,  critical  literacy  is  needed  more  than  ever  for  reading  and
                  understanding of news, especially in the context of Online Social Networks. In
                  this paper, we discuss how machine based actions and human based skills may
                  help in fighting against fake news.

                  Keywords
                  Critical Literacy; Online Social Networks; Social Data Science

                  1.  Introduction
                      The  era  of  Online  Social  Networks  (OSN)  has  revolutionized  the  way
                  content is propagated on the web. Before the rise of Facebook and Twitter,
                  social networks already existed but none of them achieved the status that
                  these two OSN have achieved regarding the distribution and propagation of
                  personal  and  newsworthy  content.  Consequently,  it  has  forced  well-
                  established news media to adapt to a situation where information is diffused
                  at a fast pace and where users’ focus is limited to a few milliseconds per post.
                  In addition, with the decay on the sales of newspapers and tv viewership, social
                  media has provided the obvious path towards the survival of traditional news
                  media.
                      In  order  to  monetize  on  OSNs,  news  media  have  relied  on  online
                  subscriptions  and  ad-revenue  (generated  through  clicks  and  views  of  the
                  source website). However, the easiness of creating accounts on social media
                  and publishing content as well as the wider reach that these provide, has lead
                  some users to spread dubious content on the platforms with the purpose of



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