Page 41 - Invited Paper Session (IPS) - Volume 2

IPS178 Barend de Beer
The third component of the SEF relates primarily to the end users of
statistics as stakeholders. The diagram identifies different internal and external
user stakeholders. Internal to the Bank the main stakeholders are
policymakers, macro modellers, academic researchers, and other departments
within the Bank. External end-user stakeholders are policy makers, media,
industry, academia, general public, central banks, and international
organisations. The value proposition to each of these identified stakeholders
differs and requires a detailed plan to service their unique requirements. For
statistics to be meaningful to the identified stakeholder segments they need
to be properly channelled and communicated. In addition to the conventional
channels to reach the identified stakeholders, the following are examples that
can be explored to enhance delivery: 1) social networking platforms, 2)
domain specific seminars and networks, 3) workshops targeted to industry
groups, 4) interviews with newspapers and television stations with briefings
focused on particular statistical issues, 5) regular sessions with journalists and
media representatives, 5) short information videos on the web or television, 6)
thematic sessions at universities and other training institutions, 7) stalls and
posters at relevant events, 8) continuous refinement and adjustment of the
monthly or quarterly statistics publications, and 9) metadata explanation in
standardised non-technical language. In addition, to the above mentioned
initiatives which could be implemented in the short to medium term,
supplementary stakeholder initiatives for the medium to longer term are: 1)
the hosting of specific methodological seminars exhibiting the
methodological research done the Bank, 2) development of storytelling
techniques to enhance delivery of statistics, 3) improvement and publication
of dynamic non-stationary info-graphics with state of the art IT applications,
4) short and thematic statistical videos, and 5) development of a dedicated
statistics portal. This range of tools can be stylised and customised to deliver
and enhance the specific stakeholder value proposition in a customised
fashion.

4. Measuring delivery on the stakeholder value proposition
After defining the stakeholders in the SVC within the SEF the success of
the framework in delivering on the value proposition has to be assessed. This
section draws significantly from the recommendations by the Economic
Commission for Europe’s task force on the value of official statistics (2017).
Using those recommendations as foundation, a framework is proposed to
measure the value of statistical outputs. This framework should contain the
following three components:
 Observable “objective” indicators: Objective indicators to quantify the
actual use of the produced statistics by the various stakeholders identified
in the 3rd component of the SEF, which should be used in conjunction

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