Page 121 - Special Topic Session (STS) - Volume 2

STS466 Sasongko Y.

Managing unstructured data through Big Data
Analytics towards intelligent insights
Sasongko Yudho
eBdesk, Malaysia

Abstract
Big Data Analytics (BDA) has been the in-trend technology for almost ten
years. The capability in managing unstructured internet data makes BDA to be
the benchmark in any data processing implementation. The scalability
characteristic and being developed under opensource community, make BDA
become cost-effective for any organization to implement. The robust
architecture of BDA allows various research, especially in artificial intelligence
areas which mostly work based on unstructured data and non-linier analytical
models. The rise of BDA contributes significantly in the development of
learning based analytical research which not easy to be implemented using
the traditional system architecture and framework. The parallel processing
capability offered by BDA enable many organizations to embark in massive
processing with lower cost of implementation. This paper also describes the
implementation of BDA in two domain of case study, the media intelligence
and the marketplace intelligence. Both domains have been the major recent
requirements in various organization in establishing strategy and action plan.
Government need to monitor the public perception in media, private sector
needs the marketplace intelligence to position the product marketing strategy,
industry requires real-time insight that able to describe the dynamic of market,
etc, are problem statements that become the factors in embarking BDA
implementation.

Keywords
Big Data, Media Intelligence, Unstructured Data, Price Intelligence

1. Introduction
Data has been the foundation in any organisation as important component
in decision making process. Any policy established should be based on data
driven study to give better decision quality and result. There are less
organisations that are still using assumption and tradition as the benchmark
in establishing decision today. Those that are still implementing traditional
approach will be left behind and losing the competitive advantage.
As the world is becoming more integrated whereby anything can influence
each other, the need of massive data analytics become a compulsory. Stock
market is no more rely only on technical and fundamental analysis. They also

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