Page 126 - Special Topic Session (STS) - Volume 2

STS466 Sasongko Y.

Picture 1. Media Intelligence

3.2 Marketplace Intelligence
3.2.1 The Virtual Mall
Online marketplace is a platform that products or service information is
provided by multiple third parties, whereas transactions are processed by the
marketplace operators. Put it into a traditional context, online marketplace is
a virtual department store.
Established 19 years ago, Lelong claims that it differentiates itself from
other E-commerce by providing personalized store and offering free
classroom that covers e-Commerce tips and challenges, product photo taking
tips, product sourcing, shipping as well as providing real life case studies as
references for those who want to be a success seller.

3.2.2 Characteristics and Behaviour
 Item Category Distribution
st
st
There are 800,000 goods listing from 1 of December 2018 to 31 of
January, 2019 by unique URL, and the biggest catalogues of goods in Lelong
are electronic and electrical appliances. This is a common situation in E-
commerce, where electronic and beauty products always take the lead.

115 | I S I W S C 2 0 1 9