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STS500 Neo S.K. et al.
Figure 2: Distribution of enterprises with websites by the internet categories

5. Discussion and Conclusion
This pilot project demonstrated the possibility of profiling and measuring
the internet economy of Singapore. By using data collected from various web
sources, useful insights could be derived from the internet economy.
Looking forward, available survey and administrative data could also be
merged to the target population to gain a deeper understanding of the
internet economy. It would also be interesting to study enterprises which do
not have corporate websites but promote theirs services on social media or
sell their goods/services through online marketplaces. (e.g. e-bay, Qoo10).

References
1. Rajan Anandan, Rohit Sipahimalani, Alap Bharadwaj, Jaideep Jhangiani,
Danny Kim and Soumi Ramesh. (2016) “e-conomy SEA: Unlocking the
$200B Digital Opportunity”. https://www.thinkwithgoogle.com/intl/en-
apac/trends-and-insights/e-conomy-sea-unlocking-200b-digital-
opportunity/
2. Infocomm Media Development Authority (2017). “Infocomm Usage-
Business”. https://www.imda.gov.sg/industry-development/facts-and-
figures/infocomm-usage-business
3. Oostrom L., Walker A., Staats B., Slootbek-Van Laar M., Ortega Azurduy S.
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Netherlands: a Big Data analysis”. Statistics Netherlands.
https://www.cbs.nl/-/media/ pdf/2016/40/measuring-the-internet-
economy.pdf
4. Bianchi G., Consalvi M., Gentili B., Pancella F., Scalfati, Summa D. (2018).
“New sources for the SBR: first evaluations on the feasibility of using big
data in the SBR production process”. Italian National Institute of
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content/uploads/2018/08/Paper Bianchi.pdf

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