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CPS2218 Rusnani Hussin et al.
            services, Travel agencies and other reservation services, Cultural, sports and
            recreation services, Retail trade.

                Average tourism multipliers
                An  average  tourism  of  Type  I  output  multiplier  showed  that  for  every
            Ringgit increase in the tourist expenditure would eventually increase output
            by 1.81 Ringgit. Consequently, tourism average income multiplier leads to the
            creation of incomes namely salaries, wages, profits, rents and interest as a
            result of tourist expenditure. The average Type I income multiplier of tourism
            indicates  that  for  every  Ringgit  tourist  spending  generates  0.31  Ringgit  of
            Malaysian household incomes. Type I value added multiplier was 0.81 Ringgit
            on average.

                Output Multiplier
                On average, Type II output multiplier showed that one Ringgit increase in
            demand for tourism leads to a total of 2.44 Ringgit of output generated in the
            economy (Table 1). Of 2.44 Ringgit, 0.45 Ringgit created by direct effect 1.36
            Ringgit by indirect effect while 0.63 Ringgit by induced effect. Among the
            related Tourism sectors, Travel agencies yield the highest output multiplier of
            Type I (1.95) and Type II (2.72). Of 2.72 Ringgit, the contributions of direct,
            indirect and induced effect are 0.54, 1.42 and 0.77 Ringgit respectively. The
            second most important sector is Passenger transport with multiplier Type I
            (1.91) and Type II (2.49). Of 2.49 Ringgit, 0.50 Ringgit created by direct effect,
            1.42 Ringgit by indirect and 0.57 Ringgit by induced effect. Food and beverage
            and  Accommodation  generated  output  multiplier  above  tourism  industry
            average with 2.48 and 2.44 Ringgit respectively.

                Income Multiplier
                Income multiplier estimates the amount of income generated to Malaysian
            household  residents  as  a  result  of  unit  increase  in  Ringgit  of  tourism
            expenditure. On average, Type II income multiplier showed that one Ringgit
            increase in demand for tourism leads to a total of 0.41 Ringgit (Table 2). Of
            0.41 Ringgit, 0.18 Ringgit created by direct effect 0.13 Ringgit by indirect effect
            while  0.10  Ringgit  by  induced  effect.  Travel  Agencies  posted  the  highest
            Income  multiplier  Type  I  (0.38)  and  Type  II  (0.50).  Of  0.50  Ringgit,  direct,
            indirect and induced were 0.20 Ringgit, 0.17 Ringgit and induced 0.13 Ringgit
            respectively. Accommodation secured above average income multiplier with
            Type I (0.37) and Type II (0.49).

                Value Added Multiplier
                On  average,  Type  II  value  added  multiplier  showed  that  one  Ringgit
            increase in demand for tourism leads to a total of 1.09 Ringgit of value added

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