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STS419 Zuraeda Ibrahim et al.
                           Investment Account (IA) in Islamic Banking:
                             Analysis of perceptions, knowledge and
                            acceptance of corporate consumers on IA
                           concept using structural equation modelling
                                                                2
             Zuraeda Ibrahim , Hamim Syahrum Ahmad Mohktar , Zafiruddin Baharum ,
                             1
                                                                                     1
                                          3
                                                                                   2
                                                               2
                Muhammad Syahmi Mohd , Shariza Abdul Ghani , Azren Rizuani Aziz
                     1 Faculty of Accountancy, Universiti Teknologi MARA, Selangor, Malaysia
                              2 Central Bank of Malaysia, Kuala Lumpur, Malaysia
                3 International Shari’ah Research Academy for Islamic Finance, Kuala Lumpur Malaysia

            Abstract
            The strategic efforts of Bank Negara Malaysia to ensure financial stability of
            the  Islamic  banking  sector  include  the  process  of  redefinition  and
            reclassification the fund raising instruments of Islamic banks into deposits and
            investment. This is to correctly reflect the underlying Shariah requirements for
            each instrument separately. Lack of understanding and unfamiliarity of the
            underlying  Shariah  concept  may  deter  a  majority  of  Islamic  banking
            consumers from placing funds in the Islamic investment accounts with Islamic
            banks and  this  may  impact  negatively  on  the  Islamic  banks  as  well  as  the
            financial stability of the sector in general. Hence, investigating and analyzing
            the stakeholder’s perception, knowledge and acceptance on this new concept
            of  investment  account  under  the  Islamic  Financial  Services  Act  (IFSA)  is  of
            paramount  importance  to  Bank  Negara  Malaysia.  A  survey  has  been
            conducted; and the questionnaires have been distributed to the corporate
            consumers of all the Islamic banks in Malaysia, which includes businesses and
            government institutions. In this study, usable data were collected from a total
            141 respondents; however only 44 responses have been further analysed. The
            respondents of this survey consist of public listed companies (38.6%), non-
            listed companies (25.0%), government-linked companies (18.2%) and 13.6%
            are government ministries or agencies (13.6%). The data set were subjected to
            analysis using structural equation modeling (SEM) based on the PLS approach.
            Results from the SEM analyses on the corporate consumers demonstrated that
            only  one  (1)  factor,  consumers’  acceptance,  has  a  significant  relation  with
            understanding  of  the  investment  account  concept.  Consumers  with  better
            understanding  of  the  concepts  have  a  higher  level  of  product  acceptance.
            Results also indicate that consumers’ perception, knowledge and refusal are
            not  related,  and  nor  do  they  influence  consumers’  understanding  of  the
            investment account concept.

            Keywords
            Islamic investment accounts; Corporate Consumers behaviour; Islamic Banks




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