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CPS1283 Kelvin H.C.Y et al.
                         (i)    the  new  products  and features  introduced are appropriately
                                priced using suitable techniques and reliable data;
                         (ii)   the risks associated with the development and pricing of new
                                products are well understood and properly mitigated, which
                                includes robust assessments of the potential impact of product
                                and pricing decisions on profitability and capital adequacy; and
                         (iii)   adequate systems and processes are in place to support risk
                                analysis, pricing, and reserving at a sufficiently granular level.
                      Generalised Linear Models is widely accepted as the industry standard for
                  pricing private Motor insurance in many developed markets. In line with these
                  developed  markets,  the  Malaysian  actuaries  widely  adopted  Generalised
                  Linear Models as their individual risk Motor pricing model during the phased
                  liberalisation period.

                  2.  Methodology
                      As implied by its name, the Generalised Linear Model is a generalisation of
                  the ordinary linear regression. The linear regression is generalised by allowing
                  the linear model to be linked to the response variable through a link function.
                      Anderson et al. (2007) summarizes the structure of a Generalised Linear
                  Model as follow:-

                       = Ε[ ] =  −1 (∑   + 
                                           
                              
                                              
                       
                                                   
                                        
                  where
                                   is the vector of responses
                        
                         g(x)     is the link function: a specified (invertible) function which relates
                                     the expected response to the linear combination of observed
                                     factors
                                  is a matrix produced from the factors
                         
                                   is a vector of model parameters, which is to be estimated
                         
                                   is a vector of known effects
                          

                      To  determine  the  Motor  insurance  premium  using  Generalised  Linear
                  Models, the expected claims cost is computed based on a set of rating factors
                  together with its vector of model parameters. Each individual risk profile is
                  reflected through the rating factors, which in turn, translates into an estimated
                  claims cost that the general insurance company is expected to incur.
                      Broadly  speaking,  the  actuary  determines  the  rating  factors  to  be
                  considered within the Generalised Linear Model. In determining the number
                  of rating factors to be included, the actuary needs to consider the practicality
                  of  including  such  rating  factors  against  the  availability  of  data,  customer
                  expectations, and permitted regulations. Based on the selected rating factors,



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