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IPS57 Gerardo L. et al.
aspects of our reality, but we can harness it to do just that. Thus far we have
found the automatic classification of tweets gives out meaningful results.
Exploring big data as a fourth pillar for official statistics involves several
advantages such as: reducing the costs of raising information by traditional
methods such as surveys, alleviating the burden of respondents, having
information with greater opportunity, contribute to modernization and
innovation in the production of statistics, as well as devising new ways of
measuring and monitoring Sustainable Development Goals (ODS or SDG).
However, the incorporation of Big Data to the generation of official
statistics implies many challenges derived precisely from using for statistical
purposes information that was not originally created with this in mind. The
technical challenges implicit in the domestication for statistical purposes of
non-traditional sources of information are not negligible. Finally, non-
traditional sources of information tend to be in the hands of companies whose
main mission is not the generation of information of public utility, which must
be persuaded to collaborate.
The Mood of Tweeterers in Mexico is available on INEGI´s web page
(www.inegi.org.mx) at: http://www.beta.inegi.org.mx/app/animotuitero/.

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