Page 96 - Special Topic Session (STS) - Volume 2

STSS461 Sara F. et al.
implementing the Agenda in Sweden. The commission’s task included to
propose an overarching action plan for the government, to promote sharing
of information and knowledge and to secure support for the implementation
of the 2030 Agenda through a broad dialogue with various actors in the
society.
Statistics Sweden has had ongoing dialogue with the commission during
its work. One of our focuses was on communication. The first step was to
establish a common understanding on overlaps, synergies and boundaries of
our respective tasks. The conclusion of this was the common view that the
follow-up must consist of more than the statistical indicators and statistical
analyses. Statistics Sweden and the commission agreed that the follow-up
needs to include more qualitative information, for example, on actions and
implementation efforts across society, as well as results from other, more
sectoral follow-up, statistical and otherwise.

2.4 Next step: focus on strategic communication
To date, our communication work has been mainly on an ad hoc basis. The
next step is to plan for more strategic communication, aiming specifically to
support change by informing and creating engagement. We also plan to
continuously monitor the effects of our efforts and make necessary
adjustments. In our role as coordinator, we need to make sure that the
communication contributes to Sweden’s transformation towards the 2030
Agenda the way intended. The strategic communication plan will be
developed in close collaboration between statisticians and communication
specialists. The plan will include, among other things:
 Options for digital data platform solutions with different levels of
ambition
 Analyses of important user groups
 Visibility in the media
 Social media presence (Instagram, Facebook, Twitter)
 Statistics Sweden’s presence at national, regional and local events with
links to the 2030 Agenda and sustainable development.

3. Results
As for the results of the communication work, it is of course too early to
measure effects on behaviour. However, there are two important results related
to the indicator list and the base line report.
One of the main components of the coordination of the follow-up and the
communication work around is involving stakeholders. As already mentioned,
the breadth and complexity of the Agenda means that many different
producers of statistics and data will need to contribute to the statistical follow-
up. The broad involvement in the development of the follow-up is vital for the

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