Page 92 - Special Topic Session (STS) - Volume 2

STSS461 Sara F. et al.

Coordinated communication for better follow-up
of the 2030 Agenda in Sweden
Sara Frankl, Karin Hansson
Stockholm, Sweden

Abstract
The purpose of the 2030 Agenda is to achieve transformation into a socially,
environmentally and economically sustainable society in all countries and at
all levels by the year 2030. It is a long-term social change, described in the
Agenda as 17 goals and 169 sub-goals.

 Communication as a strategic tool
This major transformation in society requires a change in both approach
and behavior, which, in turn, requires knowledge and commitment to
sustainable development. One strategic tool to achieve this is communication
that informs, engages and leads to action. Communication is thus a key
component in Sweden's implementation of the 2030 Agenda.

 Statistics Sweden’s role: coordinator of the communication
The Swedish government has commissioned Statistics Sweden with
coordinating the development, production and availability of the statistical
follow-up in Sweden, on both the global and national level. As the
coordinating agency, Statistics Sweden’s role is to make sure that the
communicative efforts that are linked to the 2030 Agenda must be aimed at
contributing to the goal of a sustainable society. Furthermore, the
communication on how Sweden lives up to the goals and targets of the
Agenda by providing data and statistics that are trustworthy and objective to
support evidence based decision making and to facilitate accountability.

 A complex change process with many actors
The breadth and complexity of the Agenda means that many different
producers of statistics and data will need to contribute to the statistical follow-
up. These may include organizations within the Swedish system of official
statistics as well as other authorities and civil society organizations. Statistics
Sweden has proposed developing a specific web page where the statistical
follow-up of the Agenda can be gathered and displayed. In addition to this,
the intended audience of the communication is very diverse. Basically, it
consists of all those actors that need to be involved in achieving the goals of
the 2030 Agenda: civil servants, politicians, actors within the civil society,
businesses, and the general public.

81 | I S I W S C 2 0 1 9