Page 93 - Special Topic Session (STS) - Volume 2

STSS461 Sara F. et al.
 First results
So far, we have accomplished three interesting results. First, Statistics
Sweden has proposed a list of indicators that has attracted a lot of attention
and we have had several opportunities to present it in different contexts.
Introducing this proposal to various audiences is a great way to start
communicating about the 2030 agenda.
Second, we have produced films about Sweden’s work with two of the
Agenda goals: quality education for all and responsible consumption and
production, as well as teaching material to go with them. Third, we have
published web articles on our web site, aimed at non-expert readers.

 This presentation
The Swedish presentation during the session will focus on how the work
on the statistical follow-up and digital solutions for its communication
continues in Sweden. It will give an account of challenges, implemented and
planned communication activities and the coordination and collaboration
efforts that underpin results.

Keywords
SDG; global goals; collaboration; communication strategy

1. Introduction
The aim of this paper is to present aspects of communication such as
challenges, underlying conditions and opportunities present in Statistics
Sweden’s work with coordinating the statistical follow-up of the 2030 Agenda
in Sweden. The complexity and the multiple actors that need to be involved in
the transformation poses many challenges to the implementation as well as
to the follow-up and communication of results.
The purpose of the 2030 Agenda is to achieve transformation into a
socially, environmentally and economically sustainable society in all countries
and at all levels by the year 2030. It is a long-term social change, described in
the Agenda as 17 goals and 169 sub-goals.
This major transformation in society requires a change in both approach
and behaviour, which, in turn, requires knowledge and commitment to
sustainable development. One strategic tool to achieve this is communication
that informs, engages and leads to action. Thus, communication is a key
component also in the statistical follow-up of the 2030 Agenda.
The agenda is ambitious but also somewhat abstract in its goals; carefully
planned and executed follow-up helps to make it more concrete and relevant
for the inhabitants in Sweden. However, follow-up is effective only when it is
communicated in a clear way. This is Statistics Sweden’s main task. By showing
how Sweden is doing, we can make people aware of what sustainable

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