Page 300 - Special Topic Session (STS) - Volume 4

STS637 Reem I. M. E.
3. Speed: The speed of data access and analysis to suit business requirements.
4. Health and accuracy: the reliability of data after analysis of decision makers

Big data is characterized as data sets of increasing volume, velocity and
variety; the 3 V's. Big data is often largely unstructured, meaning that it has no
pre-defined data model and/or does not fit well into conventional relational
databases. Apart from generating new commercial opportunities in the private
sector, Big data is also potentially very interesting as an input for official
statistics; either for use on its own, or in combination with more traditional
data sources such as sample surveys and administrative sources.

Figure (1): The four V’s of Big Data

Sources: Mckinsey global institute, Twitter, Cisco, EMC, SAS, IBM, MEPTEC.

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