Page 417 - Contributed Paper Session (CPS) - Volume 2

CPS1914 Ayu P.
Operating creative business conventionally won’t optimize the profit. An
effort that can be taken in order to improve business performance is
establishing partnership. There are some benefits of engaging partnership in
business i.e. mentoring, capital assistance, marketing assistance, and
procurement of raw materials. Partnership can also urge technology transfer
from MLE to MSE.
The creative establishment which had been already in partnership in 2016
seemed insignificant. It was only 9,83 percent in general. Graph 4 presents
that 9,05 percent of youthpreneur’s MSE and 32,83 percent of youthpreneur’s
MLE were in partnership with others business in 2016. It signifies that the MSE
needs to be seriously encouraged to raise its business partnership.
Interestingly, the percentage of partnership engagement both in MSE and
MLE conducted by youthpreneur is higher than the nonyouthpreneur. It
implies the superiority of young Indonesian entrepreneurs in perceiving
business collaboration as an opportunity to enlarge the business.

Graph 4. Percentage of Creative Establishment in Engaging Partnership by
Entrepreneur Age, 2016
Graph 5 gives a view about partnership of establishments run by
youthpreneur in 16 subsectors of creative economy. The MLE has the highest
partnership engagement on film, animation, and video, counted for 4,68
percent, while the MSE is on application and game developer, counted for
5,52 percent. Through this kind of business, a collaboration is a profitable way
to urge the others business. In example, a start-up that provides food service
will not only boost income on culinary subsector, but also insist technology
inclusion.

Graph 5. Percentage of Partnership Engagement of Establishment Conducted
by Young Entrepreneur by Creative Economy Subsector, 2016

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