Page 149 - Special Topic Session (STS) - Volume 4

STS571 Ossi Nurmi et al.
In the case of Finnish data from two (out of three) operators, the coefficient
for year 2017 is less than 1.3.

4. Results: simple weight coefficient for total number of outbound trips
The monthly distribution of total outbound trips is shown below separately
for the survey as well as the data provided by both MNOs.

12 %
11 %
10 %
9 %
8 %
7 %

6 %
5 %
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Finnish Travel -survey Mobile Network Operator 1
Mobile Network Operator 2

Figure 2 - Monthly seasonality of outbound trips using different sources in 2017

The monthly seasonality of outbound trips is strikingly similar for both
MNOs. Both register the summer holiday months of July and June as the peak
months of outbound tourism. The third biggest month for both operators is
October, which is the month of autumn holidays in Finnish schools. The Finnish
Travel –survey registers more outbound trips than the MNOs during the
months of March through May. Concerning tourism by country, neighboring
Estonia and Sweden are by far the most important outbound tourism
destination countries. 45 per cent of outbound trips are made to these two
countries.

ESTONIA

SWEDEN

0 1 000 000 2 000 000 3 000 000 4 000 000
Mobile network operators Finnish Travel -survey

Figure 3 – Trips to Estonia and Sweden in 2017

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