Page 400 - Contributed Paper Session (CPS) - Volume 2

CPS1900 Ágnes P.
(2) CAPI: a longer data collection phase with the involvement of surveyors
th
st
(from 1 March 2018- to 18 April 2018).
Main goals of the project:
(1) Beside of the collection of good-quality data by the deadline, one of the
main goals of the project was to increase the share of CAWI in order to
reduce the cost of the data collection. It was planned to have at least as
high share of CAWI as in case of the last Farm Structure Survey, which was
16%.
(2) The other major goal of the data collection was to reach at least 95%
response rate.
Promotion of data collection
Beside the regular communication techniques (advertisements, press
conferences) the data collection also had several new aspects to increase
response rate, level of interaction with the respondents and their willingness
for cooperation.
Main forms of communications were the followings:
(1) Press communication
Before the data collection five press conferences were organized to inform
respondents, and increase their participation. Press conferences were held
in Budapest and in four other regions, where fruit production is significant
in the country. Press conferences generated 153 news in the media, and
beside that there were also some online and offline advertisements in
major agricultural newspapers.
(2) Story telling application
It was very important to increase the motivation of respondents. It was
considered to be an effective tool to present all the stake holders how
many data available for analysis and use, so that to prove that HCSO data
collection can provide valuable resource for evidence-based decision
making. Therefore before the online period, a storytelling application was
prepared, to promote the already available free data of the HCSO’s
website. The data on area, yield and price on the fruit species were
organized in a structural way, so that the interlinkages between the
different datasets were explained.
http://www.ksh.hu/interaktiv/storytelling/gyumolcs/index.html?lang=en
The link reached altogether 31 thousands of visitors, which was a great
success as previously no other agricultural publication had got so much
attention. Number of visitors peaked two times (Figure 1.). Once before
the data collection, and once at the time of publishing the preliminary
results of the survey in May.

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